15 Jan How fake news impacts the dental industry and your teeth
We hope you had a great festive season and best wishes to you, family and friends this 2018.
There are plenty sources of information in these days, being the most popular TV, newspapers, internet and Radio. You might need to have a qualification to work in TV, newspapers and radio or at least you are bound by ethic codes and regulations. One definition of ethics refers to moral principles that govern a person’s behavior or the conducting of an activity. In turn morality might be defined by the principles concerning the distinction between right and wrong or good and bad behavior. It can also be understood as a particular system of values and principles of conduct.
In all regulated areas, journalists or whoever reports on any issue is bound to confirm the truth of any matter.
Unfortunately the same restrictions do not apply to the Internet ,So now we can witness an unaccountable amount of “fake news’ or half truths.
The largest broadcasters are Google and Facebook (at least Facebook by its own admission) don’t have the means to stop these fake news. Needless to say these news become viral and spread quite rapidly.
Social networking is defined as the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one’s own. It all depends on how we use it.
An interesting article in the Daily Telegraph refers that today we spent 40 hrs a week in social apps and only about 6 hrs in real flesh socializing.
Based on the above mentioned; Dentistry is also facing a number of problems associated with dental and non dental information.
Dentists can always go back and investigate the veracity of any dental related information and convey it to the patients .By then many of us might have already formed our own opinions and to change these opinions or perceptions is not very easy.
We used to see a patient, examined him/her, diagnosed and offer a few alternatives. Now it is not uncommon to receive patients, who not only bring their own opinions but also what they found in the social media plus what friends and family experienced locally or elsewhere. It is challenging but encourages us to increase our communication skills and be more aware about this digital era.
Until our next blog